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How can video marketing help you engage with your local audience?

It has been found that 64% of your local audience are more likely to make a purchase after watching a video. This fact makes video marketing a great tool for businesses of all types and sizes to help them engage with their local audience. Despite businesses being in close proximity to the audience they want to reach, it can still be very difficult to engage this audience. So, if your business is looking to target your local audience video is … Continue reading

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How can video help to build brand trust?

Brand trust is something that can really make or break a business. When clients and potential clients trust you, they are far more likely to commit to your products and services and continue to purchase from you. Trust is the one vital factor that features in every purchasing decision. How can you build and achieve brand trust? The nature and intimacy of video is well-suited to building a relationship with your brand and this is because it allows you to … Continue reading

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An explainer video: a versatile tool with many uses

An explainer video is simply a short video, consisting of either real life footage, animation or even a combination of the two. As the name of the video would suggest, this short video has the purpose of explaining an idea, product or service in a quick and concise way. Viewers find this type of video easy to understand, as it simplifies information and messages in an engaging and compelling way – it does not bore the viewer. But this is … Continue reading

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A Clear Call to Action is a must have for your videos

A call to action (CTA) simply is what it says on the tin; it is a ‘call’ to take an ‘action’. This action could be clicking on a link, downloading content, signing up to receive emails or offers. CTA’s are used across all areas of marketing, from being used on pages on a website to being included in social media marketing campaigns. A clear call to action is a must have for any video to help your business get the … Continue reading

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