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What’s stopping businesses from using video?

video content

We know that if you’ve never experimented with video before, that getting started can be somewhat daunting.

You shouldn’t let your fears of video marketing stop you from reaping the benefits that it has to offer.

When speaking to people who are just starting to get to grips and experiment with video we like to ask them what stopped them from using video previously, and we have found a few common reasons that have been a barrier to dipping their toe into using video.

In this blog, we are going to discuss how to overcome these worries so that you can start 2018 feeling confident about adding video into your marketing this year.

 

‘I struggle to come up with creative or funny ideas for video’

Believe it or not, not every video you create and publish has to be side-splittingly funny or overly creative. Although video is a great tool that businesses can use to entertain their target audience, it is also important to inform and educate too.

So, if you are struggling to come up with some creative ideas for your content try to focus on the ways in which you can educate people. For example, product demo videos are easy to create – you can demonstrate the features of your product, show how it works and how it solves problems.

One other educational video that is easy to create is a Q&A style video – take the most commonly asked questions you receive from your customers or potential customers and answer all of these questions in a video. This will provide your potential customers with the information they need and want.

 

‘I don’t have very good footage or images to use in a video’

With developments in technology, you can now shoot high quality footage and take quality photos using a smartphone. If you do not already have good footage or images to use in a video, go out with your smartphone, tablet or camera and gather photos and video clips.

If your business does not have the time to shoot new footage for a video, why not hire a video producer who can film high quality footage for you and help you with editing to create a professional video that perfectly meets your needs and stays within your budget.

 

‘I can’t get my video just right’

When it comes to marketing your business, of course you want everything to be perfect. However, this fear of making something less than perfect can often stop you from getting started with using video.

With video being more popular than ever, it is not going away anytime soon, so it is important that you begin to get comfortable with it. Don’t be afraid to experiment with different types of video, until you find the type of video that works best for you.

It is important to remember that you are not going to create a masterpiece the first time around.

View it as an experiment and begin to learn skills you need to produce more effective videos over a period of time. Start with creating a video to share and from this you will learn what worked well, what didn’t work well and you can apply what you learnt to create something even better next time.

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